It takes a lot of courage to tell your story on social media, especially if you're a small business owner or nonprofit leader who doesn't have experience developing interwoven content and using the tools of the social media trade.
Through a step-by-step series of concepts and worksheets developed by Marketing Coach and Social Media Strategist, Abbie McGilvery, Scrapbook Social Media will help you get more focused, organized, and proactive about using your social media channels to confidently tell your stories and engage the people most important to you.
Topics covered in Scrapbook Social Media
(Free worksheets accompany each chapter!)
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A Whole New Perspective!
Discover an exciting, new way of thinking about social media.
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Where are you now?
Gain clarity about where you are now so you can create a plan for moving forward toward social media success.
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Who are you talking to?
Dive deep into exactly who your target audiences are and discover their needs, motivations, and characteristics so you can consistently create, find, and share more engaging content.
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Who are you?
Begin to develop a clear set of standards to ensure brand consistency across all of your marketing channels.
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Who can help your brand grow faster?
Identify the individuals and groups in your network who may be willing to collaborate with you to help amplify your messages on social media.
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What does your brand talk about?
Discover the hidden stories and pieces of content that will engage your audiences and bring your business to life.
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How is your brand going to use social media?
Find out what it takes to build a simple, manageable plan for using your active social media channels to consistently engage your target audiences.
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Where should you begin?
Determine where to focus and which steps to take first as you build your social media strategy.
About the Author
Abbie McGilvery is a Marketing Coach, Social Media Strategist, and Owner of From The Nest, a marketing business in Southern Maine. Scrapbook Social Media is Abbie’s first book, but her knack for storytelling has already captivated and inspired hundreds of listeners at her social media workshops and speaking engagements around the country. Abbie is passionate about empowering others to bravely tell their stories by harnessing the power of social media. Outside of work, Abbie enjoys all things artistic and creative, gardening, spending time with her son, and taking advantage of Maine’s many scenic destinations.
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