Why TIME AND MONEY ON workshops WITH FROM THE NEST?

Your time and energy are the two most valuable resources you have. For that reason, workshops with From The Nest go far beyond what you may have experienced in other business development courses. You’ll not only learn the theory and thinking behind best practices, you will actually USE them in real time, hands-on, with support, in a way that allows you to make changes right away.

Everything we do in workshops is hands-on, practical, and down-to-earth because we know what it's like to balance working IN your business while working ON your business (eh, hem... more hours in the day, please?!)

We also know that you’ve signed up for tons of other workshops, webinars, and seminars… we have, too, and we’ve learned that the key to making the most of that investment is ALWAYS what happens after the workshop. That's why we design and present workshops that set you up with concrete, manageable action steps and the confidence, ideas, and energy you need to continue the momentum when you get back to your desk.

It’s time to get brave, DISCOVER your social media STORIES ANd BUILD your network!


UPCOMING WORKSHOPS IN MAINE


Creating a Social Media Strategy and Navigating Google Drive

Thursday, April 27 at The Gem Theater in Bethel, Maine

Workshop #1: 10 Steps to Building a Successful, Simple Social Media Strategy

9:00 a.m. – 11:30 a.m.

In this workshop, Social Media Strategist Abbie McGilvery of From the Nest will touch on 10 topics small business owners need to be aware of when they are planning a social media campaign. She will help you gain a robust understanding of what a social media campaign really is, how to plan a campaign efficiently, and how to manage your social media schedule and content in an organized, simple way. You will walk away with the knowledge (and the magic tricks) you need to make your social media campaigns more successful and rewarding!

In this workshop you will learn to:

  • Create a VERY specific call to action (such as “attend this event” or “buy this service”) and tell them exactly how to “do” that action.
  • Use HootSuite. (This will be a very basic discussion, not a detailed “how to use HootSuite” – we need a whole 3 hour workshop for that!)
  • Connect Instagram with Facebook and Twitter so they all work magically together. 
  • Use Google Drive to manage your content from any device. (This will be a brief overview. The afternoon workshop will provide more information about Google Drive.)
  • Set up your social media schedule as a spreadsheet

You will walk away with:

  • 5 simple tips for making it all easier
  • A campaign "template" to use for planning your next big marketing campaign
  • Your Instagram, Facebook, and Twitter channels successfully connected to one another
  • An understanding of how to collect, store, and manage content more effectively for distribution on social media channels

Workshop #2: Navigating Google Drive

12:30 p.m. – 3:00 p.m.

Google Drive is an essential tool for managing and sharing your photos, documents, and videos from any device – but it can be so confusing! In this workshop, we will tackle Google Drive hands-on as Abbie shows you how to navigate the platform, create and share beautiful forms, slideshows, and spreadsheets and make Google Drive work for you.

In this workshop you will learn to:

  • Embrace Google Drive as a go-to file sharing and content management system

  • Create Google Docs, Google Sheets and Google Forms

  • Feel more comfortable and confident navigating within the Google Drive platform

  • Upload, download, share photos and documents in Google Drive

You will walk away with:

  • Tips and tricks for managing and sharing your content using Google Drive

  • A better understanding of all that Google Drive has to offer (including Sheets, Calendar, Forms, Slideshows, and more)

  • Confidence in your ability to use Google Drive successfully on your own


Facebook: Intermediate Topics for Business (2.0/Intermediate)

Thursday, May 18 from 9am-noon at Community Television Network in Portland, Maine

Effective Facebook marketing is about creating and sharing valuable, brand-specific content that tells your story to your target audiences - you already know that, right? Let me guess- you’re comfortable with Facebook and ready to learn the"magic tricks" you need to know to really make your Facebook for Business page SPARKLE. You’re ready to get your followers regularly engaging with you to help you market your business, and excited to FINALLY learn how to create and target ads for the lowest budget and the most impact. (Am I getting close?)

In this workshop, you will to learn the tactical and (hands-on!) technical tips you need to build your network exponentially, create a steady stream of brand-specific content, and understand what your Facebook for Business Insights are REALLY telling you. (Plus, you’ll get answers to all those Facebook questions you've been DYING to ask.) It’s time to make the most of Facebook time and energy to engage more of the people who matter most to your business!

In this workshop, you will learn to:

  • Understand Facebook for Business Insights so you can strategically build your following and create more engaging posts based on REAL data

  • Embrace more advanced strategies for managing the technical, tactical and tribe-building aspects of Facebook for Business

  • Manage it all including scheduling posts, tagging, and engaging with other business pages

  • Define one of your target audiences more clearly and understand how to provide them additional  value, engage with them consistently, and speak using a voice that they will listen to on Facebook

  • Use Facebook Advertising and Boosted Posts more effectively

You will walk away with:

  • Guidelines for creating engaging, authentic content for your brand’s Facebook Page

  • A better understanding of key metrics to track on your brand’s Facebook Page

  • A list of your key network partners and an understanding of how to collaboratively market with those partners on Facebook

  • Experience creating a targeted Facebook Ad and a Boosted Post

  • A list of brand-specific content topics that will help you stay focused and relevant on social media

This workshop requires a basic knowledge of Facebook, and you should feel comfortable logging into and posting to your Facebook Business/Brand Page. You should have a Facebook personal account, know your password and be able to log into your Facebook Business/Brand Page.


Focusing Your Efforts For More Impact on LinkedIn (2.0 / Intermediate)

Thursday, June 1 from 9am - Noon at Community Television Network in Portland, Maine

For most small business owners the big question is, "what should I spend my time DOING on LinkedIn?" If you're like most people in business, you have very limited time and energy to put toward social media, so you could use a few tips and tricks to make LinkedIn an more powerful, efficient tool to support your networking efforts. In this hands-on, interactive workshop, Social Media Strategist Abbie McGilvery will provide you with some “magic tricks” and her top 5 tips for focusing your efforts to make the most impact on LinkedIn. You will walk away with a better understanding of how to navigate the platform, how to grow your network authentically, and how to make better use of your online networking time.

In this workshop, you will learn to:

  • Optimize your LinkedIn profile

  • Use LinkedIn Groups strategically to demonstrate your expertise

  • Post more engaging content consistently

  • Use the new blogging feature in an effective way

You will walk away with:

  • A better understanding of how to use LinkedIn strategically to grow your network exponentially

  • 5 tips for focusing your efforts in order to make the most impact on LinkedIn

  • A list of LinkedIn groups of interest to you

  • Hands-on practice uploading photos, crafting posts, and creating LinkedIn blogs

This workshop requires that you have a basic knowledge of LinkedIn, have a LinkedIn account, know your password, and are able to login successfully on your laptop or tablet.


Going Deeper on Instagram (2.0 / INTERMEDIATE)

Thursday, June 15 from 9am - Noon at Community Television Network in Portland, Maine

You already have an understanding of the basics of Instagram, so let's dig in and get GROWING! In this workshop, we will discuss how to strategically build your network, showcase your images and content, and build your visibility using hashtags. We’ll take a deep dive into many topics including how to find and authentically engage with your target audiences, connecting Instagram to other platforms, and we’ll touch base on the questions you've been wanting to ask about the Instagram for Business platform.

In this workshop, you will learn to:

  • Identify influencers and find your target audiences

  • Discover trending topics and high-frequency hashtags to help boost the visibility of your posts

  • Consider switching to an Instagram for Business account

  • Understand Instagram for Business Insights (analytics)

  • Feel more confident in your posting and hashtagging skills

  • Create a basic strategy for posting on Instagram moving forward

You will walk away with:

  • Specific strategies for improving your Instagram visibility and engagement

  • Real ways to connect to 'influencers' in a similar market and strategies for using your network to increase your reach

  • Tips for managing it all

  • Understand what hashtags are an how to use them powerfully

  • A list of brand-specific high-frequency hashtags and ideas for a unique, branded hashtag for your business, and resources for researching the best hashtags for you

This workshop requires that you have a basic knowledge of Instagram, have an Instagram account, know your password, and are able to login successfully on your Smartphone.


Navigating Google Drive (1.0 / The Basics)

Thursday, June 29 from 9am - Noon at Community Television Network in Portland, Maine

Google Drive is an essential tool for managing and sharing your photos, documents, and videos from any device - but it can be so confusing! In this workshop, we will tackle Google Drive hands-on as Social Media Strategist Abbie McGilvery shows you how to navigate the platform, create and share beautiful forms, slideshows, and spreadsheets, and make Google Drive work for you.

In this workshop, you will learn to:

  • Embrace Google Drive as a go-to file sharing and content management system

  • Create Google Docs, Google Sheets, and Google Forms

  • Feel more comfortable and confident navigating within the Google Drive platform

  • Upload, download, share photos and documents in Google Drive

You will walk away with:

  • Tips and tricks for managing and sharing your content using Google Drive

  • A better understanding of all that Google Drive has to offer (including Sheets, Calendar, Forms, Slideshows, and more)

*This workshop requires that you have a Google (GMail) account, know your password, and are able to login successfully on your laptop or tablet.


Customized workshops for you group or organization are available. 

simply Contact abbie of From The Nest and we'll tackle it together!