One of the things I love to do most is teach people how to embrace and better understand social media and storytelling as tools to build their business and get bigger online. Social media is a foreign language that doesn’t make sense to everyone . . .  and that’s okay!  That's why I do what I do. I want you to have to tools to make social media work for you. I want you to be brave and put your ideas, thoughts, and inspirations out into the world. (We need you and your gifts!)


Focusing Your Efforts For More Impact on LinkedIn (2.0 / Intermediate)

(Hosted Thursday, June 1, 2017 from 9am - Noon at Community Television Network in Portland, Maine)

For most small business owners the big question is, "what should I spend my time DOING on LinkedIn?" If you're like most people in business, you have very limited time and energy to put toward social media, so you could use a few tips and tricks to make LinkedIn an more powerful, efficient tool to support your networking efforts. In this hands-on, interactive workshop, Social Media Strategist Abbie McGilvery will provide you with some “magic tricks” and her top 5 tips for focusing your efforts to make the most impact on LinkedIn. You will walk away with a better understanding of how to navigate the platform, how to grow your network authentically, and how to make better use of your online networking time.

In this workshop, you will learn to:

  • Optimize your LinkedIn profile

  • Use LinkedIn Groups strategically to demonstrate your expertise

  • Post more engaging content consistently

  • Use the new blogging feature in an effective way

You will walk away with:

  • A better understanding of how to use LinkedIn strategically to grow your network exponentially

  • 5 tips for focusing your efforts in order to make the most impact on LinkedIn

  • A list of LinkedIn groups of interest to you

  • Hands-on practice uploading photos, crafting posts, and creating LinkedIn blogs

Facebook: Intermediate Topics for Business (2.0/Intermediate)

(Hosted on Thursday, May 18, 2017 from 9am-noon at Community Television Network in Portland, Maine)

Effective Facebook marketing is about creating and sharing valuable, brand-specific content that tells your story to your target audiences - you already know that, right? Let me guess- you’re comfortable with Facebook and ready to learn the"magic tricks" you need to know to really make your Facebook for Business page SPARKLE. You’re ready to get your followers regularly engaging with you to help you market your business, and excited to FINALLY learn how to create and target ads for the lowest budget and the most impact. (Am I getting close?)

In this workshop, you will to learn the tactical and (hands-on!) technical tips you need to build your network exponentially, create a steady stream of brand-specific content, and understand what your Facebook for Business Insights are REALLY telling you. (Plus, you’ll get answers to all those Facebook questions you've been DYING to ask.) It’s time to make the most of Facebook time and energy to engage more of the people who matter most to your business!

In this workshop, you will learn to:

  • Understand Facebook for Business Insights so you can strategically build your following and create more engaging posts based on REAL data

  • Embrace more advanced strategies for managing the technical, tactical and tribe-building aspects of Facebook for Business

  • Manage it all including scheduling posts, tagging, and engaging with other business pages

  • Define one of your target audiences more clearly and understand how to provide them additional  value, engage with them consistently, and speak using a voice that they will listen to on Facebook

  • Use Facebook Advertising and Boosted Posts more effectively

You will walk away with:

  • Guidelines for creating engaging, authentic content for your brand’s Facebook Page

  • A better understanding of key metrics to track on your brand’s Facebook Page

  • A list of your key network partners and an understanding of how to collaboratively market with those partners on Facebook

  • Experience creating a targeted Facebook Ad and a Boosted Post

  • A list of brand-specific content topics that will help you stay focused and relevant on social media


The Island Institute/Archipelago Presents

Creating Your Social Media Scrapbook

(Hosted on April 7, 2017 at the University of Maine Hutchinson Center in Belfast, Maine)

For most small business owners, makers and artists, the big question is: What should I be DOING on social media? How do I know what to talk about - and does anyone REALLY care? Social Media Strategist, Abbie McGilvery, will provide you with a different perspective on social media - a way to simplify and think about how you use your social media channels in a creative, new way - as a digital scrapbook! Abbie will provide helpful tips for focusing your efforts to make the most impact on social media. You will walk away with a better understanding of how to calmly, courageously navigate the social media world, how to engage with your network authentically, and how to make better use of your time online.


The Snow Leadership Institute Presents

Discovering your brave, authentic voice

(Hosted in March, 2017)

Voice is much more than just words and phrases, speech, and body language. Voice is also about how you present yourself to the outside world - your presence. It’s about confidence and having the courage to speak up for what you value. During this presentation, we will discuss what "voice" really means, how to be authentic, and why it's important to discover as much as you can about your own values, goals, and passions.


Simplifying SEO (1.0 / The Basics)

(Hosted Thursday, March 16, 2017 from 9:00 am - noon at the Community Television Network in Portland, Maine)

Totally confused about SEO? Not sure where to START or what SEO even MEANS? Understanding the language of websites and SEO is frustrating and overwhelming for most of us, and you need simple tools to understand and take charge of your website's SEO - right now. 

In this workshop you will learn to:

  • Demystify the intimidating creature called "SEO".
  • Bridge the gap between how you're thinking about your business and how your target audience is thinking about your business (What do they want from your business? What need are they trying to have filled?)
  • Feel more brave, empowered and confident when it comes to SEO.
  • Learn when and how to get the professional support you do need in a way that is efficient and powerful.
  • Become more aware and purposeful about how you describe your business.
  • Understand what things positively and negatively influence SEO.

You will walk away with:

  • Specific strategies for improving your SEO.
  • A customized seed keyword list.
  • Resources for connecting with other professionals who can help.
  • An expanded list of 'influencers' who are in a similar market.
  • Things seem simple enough for me to take a few next steps.
  • Strategies for positioning yourself as an 'authority' in your industry.
  • A specific list of "do's" and "don'ts" of content creation.

This workshop is right for you if:

  • You are ready to embrace the power of your website
  • You want to understand what to ask for so you know that your web help is doing everything they can to increase your SEO
  • You’re ready for more web traffic and for more of your target audiences to be engaged with the content on your site

Hashtagging Bravely on Instagram (1.0 / The Basics)

(Hosted Thursday, March 2, 2017 from 9:00 am - Noon at the Community Television Network in Portland, Maine)

Totally confused about hashtags? Not sure what the “rules are” when you’re on Instagram? This session is designed to guide you through the basics of the Instagram platform and the technical, tactical and tribe-building strategies you need to get comfortable posting to Instagram to build your business. The activities included in this hands-on workshop will help you build visibility and create authentic engagement with your audiences in a whole new way. Learn to tell the story of your business through images, text, and graphics while you gain more followers every day through the proper use of hashtags.

In this workshop, you will learn to:

  • Demystify Instagram through a number of technical, tactical, and tribe-building activities
  • Bridge the gap between how you're thinking about your business and how your target audience is going to find your business through hashtags
  • Become more brave, empowered and confident when it comes to using Instagram for your business
  • Walk away thinking, “Things seem simple enough for me to take a few next steps”
  • Become more aware and purposeful about how you choose images and words to depict your business
  • Understand what things positively and negatively influence your Instagram visibility and engagement

You will walk away with:

  • At least 3 specific strategies for improving your Instagram visibility and engagement
  • A fully functioning and ‘seeded’ Instagram feed - at least 3 images
  • Resources for connecting with other professionals who can help
  • Real ways to connect to 'influencers' in a similar market in order to understand how to do more (with less!) and get more creative
  • Strategies for setting yourself apart and for communicating your brand
  • An understanding of the Do's and Don't’s of content creation, hashtagging, and linking
  • A list of brand-specific high-frequency hashtags and at least one unique, branded hashtag for your business

This workshop is right for you if: 

  • You have a basic knowledge of Instagram but you’re not growing your following as fast as you’d like to be.
  • You have an Instagram account and are able to log in.

Facebook: Intermediate Topics for Business (2.0/Intermediate)

(Hosted Tuesday, February 28, 2017 9:00 am - Noon at the Community Television Network in Portland, Maine)

Effective Facebook marketing is about creating and sharing valuable, brand-specific content that tells your story to your target audiences - you already know that, right? Let me guess- you’re comfortable with Facebook and ready to learn the"magic tricks" you need to know to really make your Facebook for Business page SPARKLE. You’re ready to get your followers regularly engaging with you to help you market your business, and excited to FINALLY learn how to create and target ads for the lowest budget and the most impact. (Am I getting close?)

In this workshop, you will to learn the tactical and (hands-on!) technical tips you need to build your network exponentially, create a steady stream of brand-specific content, and understand what your Facebook for Business Insights are REALLY telling you. (Plus, you’ll get answers to all those Facebook questions you've been DYING to ask.) It’s time to make the most of Facebook time and energy to engage more of the people who matter most to your business!

In this workshop, you will learn to:

  • Understand Facebook for Business Insights so you can strategically build your following and create more engaging posts based on REAL data
  • Embrace more advanced strategies for managing the technical, tactical and tribe-building aspects of Facebook for Business
  • Manage it all including scheduling posts, tagging, and engaging with other business pages
  • Define one of your target audiences more clearly and understand how to provide them additional  value, engage with them consistently, and speak using a voice that they will listen to on Facebook.
  • Use Facebook Advertising and Boosted Posts more effectively

You will walk away with:

  • Guidelines for creating engaging, authentic content for your brand’s Facebook Page
  • A better understanding of key metrics to track on your brand’s Facebook Page
  • A list of your key network partners and an understanding of how to collaboratively market with those partners on Facebook
  • Experience creating a targeted Facebook Ad and a Boosted Post
  • A list of brand-specific content topics that will help you stay focused and relevant on social media

This workshop is right for you if: 

  • You have a Facebook Business or Brand Page that you should be paying more attention to, but you can’t seem to find the time or the content to make it work. 
  • You’ve got the basics down but you’re ready to dive deeper and begin to use Facebook as more of a consistent marketing tool.
  • You can access both your personal profile and your business/public page.
  • You’re ready to get braver on Facebook to build your brand or business.

The Sebago Lakes Regional Chamber of Commerce Presents:

Creating Powerful Video Content For Social Media (1.0/Basics)

(Hosted Thursday, February 16, 2017 from 7:30 - 9:00 am at Windham Weaponry in Windham, Maine)

Video is one of the most effective storytelling tools you can use, and your social media audiences love it. Why not give them the best video experience you can offer so they are engaged, entertained, and moved to share it with others? In this workshop, you will learn the basic guidelines of video creation for social media channels including “best practices” for Facebook, Instagram, and YouTube. You will discover the hidden stories your brand can tell using video and participate in an activity to better understand what your target audiences want and need from your social media videos.

In this workshop you will learn to:

  • Better understand your target audiences and what they want/need from your video
  • Consider multiple social media channels for posting your videos
  • Embrace the power of video for telling the stories of your brand
  • Create simple videos using your Smartphone and post them to Facebook and Instagram

You will walk away with:

  • A list of tips and tricks to help make your videos fantastic
  • An understanding of which channels will be more effective for posting your videos
  • Hands-on experience posting video to Facebook and Instagram
  • A plan for which stories to tell using video to build your visibility on social media

Navigating Google Drive (1.0/Basics)

(Hosted Wednesday, February 15, 2017 from 9:00 am - Noon at the Community Television Network in Portland, Maine)

Google Drive is an essential tool for managing and sharing your photos, documents, and videos from any device - but it can be so confusing! In this workshop, we will tackle Google Drive hands-on as I show you how to navigate the platform, create and share beautiful forms, slideshows, and spreadsheets, and make Google Drive work for you.

In this workshop, you will learn to:

  • Embrace Google Drive as a go-to file sharing and content management system
  • Create Google Docs, Google Sheets, and Google Forms
  • Feel more comfortable and confident navigating within the Google Drive platform
  • Upload, download, share photos and documents in Google Drive

You will walk away with:

  • Tips and tricks for managing and sharing your content using Google Drive
  • A better understanding of all that Google Drive has to offer (including Sheets, Calendar, Forms, Slideshows, and more)

This workshop is right for you if:

  • You are ready to learn how to use Google Drive to make your life simpler.
  • You already have a Gmail account (free!)

The Bethel Area Chamber of Commerce Presents:

Facebook: Intermediate Topics for Business (2.0/Intermediate) and Instagram: Going Deeper (2.0/Intermediate)

(Hosted February 8, 9:00 am - 11:30 am at The GEM Theater in Bethel, Maine)

*See description, above.


Maine Women's Network Presents: 

EMBRACING SOCIAL MEDIA WITH CREATIVITY AND COURAGE (a Boost Your Business Breakfast)

(Hosted September 9, 2016 from 7:30-9:00am at the Portland Country Club, Falmouth, Maine)

During this Boost Your Business Breakfast, Abbie McGilvery and Angie Cole of From The Nest will take attendees through interactive, energizing activities that will help you identify the fears around social media, figure out how to move past those barriers, and develop the courage it takes to be braver on social media.


The Sebago Lakes Regional Chamber of Commerce Presents:

LINKEDIN: FOCUSING YOUR EFFORTS FOR MORE IMPACT

(Hosted Tuesday, June 14, 2016 at the Windham Weaponry Hall of Flags, Windham, Maine)

For most small business owners, the big question is: What should I be DOING on LinkedIn? We know you have limited time and energy to put toward social media, so how do you efficiently make LinkedIn a tool for building your network? In this hands-on, interactive workshop, Social Media Strategist, Abbie McGilvery and Experience Design Expert, Angie Cole will provide their top 5 tips for focusing your efforts in order to make the most impact on LinkedIn. You will walk away with a better understanding of how to navigate the platform, how to grow your network authentically, and how to make better use of your online networking time.


HASHTAGGING BRAVELY ON INSTAGRAM

Totally confused about hashtags? Not sure what the “rules” are when you’re on Instagram? This session is designed to guide you through the basics of the Instagram platform and the technical, tactical and tribe-building strategies you need to get comfortable posting to Instagram to build your business. The activities we have included will help you build visibility and create authentic engagement with your audiences in a whole new way. Learn to tell the story of your business through images, text, and graphics while you build your network every day through the proper use of hashtags.

In this workshop, we will help you:

  • Demystify Instagram through a number of technical, tactical, and tribe-building activities
  • Bridge the gap between how you're thinking about your business and how your target audience is going to find your business through hashtags
  • Become more brave, empowered and confident when it comes to using Instagram for your business
  • Walk away thinking, “Things seem simple enough for me to take a few next steps”
  • Become more aware and purposeful about how you choose images and words to depict your business
  • Understand what things positively and negatively influence your Instagram visibility and engagement

You will walk away with:

  • At least 3 specific strategies for improving your Instagram visibility and engagement
  • Real ways to connect to 'influencers' in a similar market and strategies for using your network to increase your reach
  • Tips for managing it all, including the The 15 Minute Engagement Factor
  • Understand what hashtags are an how to use them powerfully!
  • The Do's and Don't’s of content creation and linking
  • A list of brand-specific high-frequency hashtags and at least one unique, branded hashtag for your business

This workshop is right for you if:

  • You have a basic knowledge of Instagram but you’re not growing your following as fast as you’d like to be.
  • You’ve got the basics down but you’re ready to dive deeper and begin to engage authentically with your audiences! 
  • You have an Instagram account and are able to log in.
  • You’re ready to get braver on Instagram to build your business.

FACEBOOK: DARING TO ENGAGE WITH FACEBOOK FOR BUSINESS

(Hosted on Tuesday, May 31, 2016 at Soul Arts Wellness, 59 B India Street, Portland, Maine)

High-impact social media is about creating and sharing useful, brand-specific content that tells your story. So what makes high-impact content for your Facebook business page? How do you get more followers and more engagement from people on your page? Join us for this workshop to learn the tactical and technical tips you need to build your network, and get answers those Facebook questions you've been DYING to ask. Discover who your network is, how to use Facebook to more effectively promote your business, and learn the "magic tricks" you need to make managing Facebook much, MUCH easier. Learn what the pros know so you can make the most of your social media time and effort to engage the people who matter most to you!

In this workshop, we will help you to:

  • Learn strategies for effectively and efficiently managing the technical, tactical and tribe-building aspects of this complex and ever-changing social media platform.
  • Understand the ‘rules’ of Facebook from the perspective of an expert Social Media Strategist who does this work every, single day for clients across the country.
  • Rediscover who is in your network and how to use Facebook to authentically cross-market with your connections.
  • Take time to define one of your target audiences more clearly and understand how to give them value, engage with them, and speak using a voice that they will listen to on Facebook.
  • Learn to think differently about your social media efforts so you can use the time you have more effectively and strategically.

You will walk away with:

  • Tips for managing it all including scheduling posts, tagging, and engaging strategically with other business pages
  • The basic know-how you need to efficiently navigate your Facebook Business Page with ease.
  • Guidelines for creating engaging, authentic content for your brand’s Facebook Business Page.
  • A map of your key network partners and an understanding of how to collaboratively market with those partners on Facebook.
  • 5 strategies to easily connect RIGHT NOW with the other businesses and people in your network.
  • A set of brand-specific content topics that will help you stay focused and relevant on social media.

This workshop is right for you if: 

  1. You have a Facebook Page that you should be paying more attention to, but you can’t seem to find the time or the content to make it work.
  2. You’ve got the basics down but you’re ready to dive deeper and begin to engage authentically with your audiences! 
  3. You can access both your personal profile and your business/public page.
  4. You’re ready to get braver on Facebook to build your business.

Hannah Curtis, LCSW of New Approaches Presents: THE OVERWHELM CURE: USING THE POSITIVE POWER OF “NO”

(Hosted on Tuesday, May 24 , 2016)

Feeling overwhelmed by trying to do it all? Wishing there were more hours in your day? Checking all the boxes and still feeling unfulfilled? It’s time to find your confidence by saying “no” without apology.  Don’t wait another day to create time for things that truly matter.  This 3-hour, action-packed workshop led by Hannah Curtis, LCSW of New Approaches, will give you the tool kit you need to move out of overwhelm and into a life of more balance, freedom and joy.

This workshop is right for you if:

  • You say “yes” to things that bog you down and end up feeling resentful.
  • You’re afraid it’s not nice to say “no”.
  • You need the language to say “no” in a clear, confident way.
  • You would feel more powerful saying “no” if you had support and practice.
  • You are ready to create more time in your life for the things that bring you joy.

You will walk away with:

  • Clarity on why “no” is honest and kind.
  • The exact words to use for saying “no” with ease and grace.
  • A personalized map to use as a guide for creating balance and fulfillment in your life.
  • Guiding questions that will help you confidently assess what’s worth a “yes”.
  • A concrete action plan for applying this right now!

BLOGGING: REIGNITING THE BLOGGER WITHIN YOU

Blogging is NO EASY TASK! You know you 'need' to do it to improve your SEO and drive more people to your website, but putting your writing consistently out to the world can be scary and intimidating. We don't want it to be that way for you! As you determine whether or not you have the capacity, content, and stamina to keep up with your blog, we want to show you the tools we have to make blogging intentional, simple and enjoyable. (Yes, writing a blog can be FUN!) This workshop is right for you whether you’re brand new to blogging or simply trying to become more strategic and focused with an existing blog. It's time to share your unique and brilliant mind with the world!

In this workshop you will:

  • Understand what blogging is, why it’s important, and how to manage your blog in a way that feels realistic and energizing, instead of overwhelming and unattainable.
  • Learn the basics of blog construction and design, including optimal length, topic selection, formatting, and image selection.
  • Feel less self-critical and more powerful because you know what to do, where to start, and how to plan ahead.
  • Tap into your own creative energy and bust through the blogging blocks that keep you stuck.
  • Understand the “why” behind successful blogging so you can use this tool to build your brand and attract more clients, customers and brand fans.
  • Gain strategic insights for using your blog to build and engage your network in meaningful, mutually beneficial ways.
  • Learn how your blog relates to your website SEO and how to integrate blogging into your overall marketing strategy.
  • Feel inspired and confident as you begin (or reinvigorate) your blogging efforts!

You will walk away with:

  • Step-by-step process for managing the creation and distribution of your blog content, with built-in support and a plan for taking action right away.
  • Graphic mind-map for identifying and organizing your brand’s blog topics, allowing you to thoughtfully integrate your blog with other marketing efforts.
  • Customized blog topics list that allows you to focus and strengthen your brand perspective, building visibility and trust with your online community.
  • Content management tool and timeline for proactively planning your blog schedule, taking advantage of seasonal and other strategic opportunities for increased visibility and engagement.
  • Unique blog strategies you can use to build and engage your network of strategic partners, and begin to position yourself as a content expert and go-to resource among your network.
  • At least one rough draft blog post to launch your first business-building blog campaign!
  • Personalized action plan to tackle the first 6 months of your new and improved blog with clarity and confidence.
  • Renewed energy and inspiration, gained from working in a supportive and constructive environment of other small business owners just like you.

WEBSITES: SIMPLIFYING SEO with featured guest, Emmie Michaud, SEO Specialist with Page One Web Solutions

(Hosted on Tuesday, May 10, 2016 at RE/MAX Shoreline, 88 Middle Street, Portland, Maine)

Totally confused about SEO? Not sure where to START or what SEO even MEANS? Understanding the language of websites and SEO is frustrating and overwhelming for most of us, and we want to give you the tools you need to understand and take charge of your website's SEO - right now. 

In this workshop you will:

  • Demystify the intimidating creature called "SEO".
  • Bridge the gap between how you're thinking about your business and how your target audience is thinking about your business (What do they want from your business? What need are they trying to have filled?)
  • Feel more brave, empowered and confident when it comes to SEO.
  • Learn when and how to get the professional support you do need in a way that is efficient and powerful.
  • Become more aware and purposeful about how you describe your business.
  • Understand what things positively and negatively influence SEO.

You will walk away with:

  • Specific strategies for improving your SEO.
  • A customized seed keyword list.
  • Resources for connecting with other professionals who can help.
  • An expanded list of 'influencers' who are in a similar market.
  • Things seem simple enough for me to take a few next steps.
  • Strategies for positioning yourself as an 'authority' in your industry.
  • A specific list of "do's" and "don'ts" of content creation.

What Previous Workshop Attendees Had To Say:

“These three hours flew by with such killer content in a relaxed setting. The flow was just right and I look forward to learning more from this team.” -Brea McDonald, Wedding Photographer
“This was an amazing, action-inspiring workshop that I would recommend to everyone. As a website designer, I’m a little embarrassed to admit just how much I learned in this one 3-hour workshop! I would love to attend more workshops with these amazing ladies!” -Leah Kruger, Website and Graphic Designer
“The best use of three hours of my incredibly valuable time! What an amazing workshop! I'll be telling all my artist friends to attend future learning opportunities.” -Julie Bernier, Artist and Entrepreneur

BRANDING: REDISCOVERING YOUR BRAND ESSENCE

(Hosted Tuesday, May 3, 2016 at The Portland Club, 156 State Street in Portland, Maine)

Building a strong brand identity is the foundation for all of your marketing and social media activities. Is your brand 'just a logo"? Not sure which images and colors fit with your brand? Unsure what you'd tell your team if they asked what the brand cares about? It's time to figure it out - once and for all - so you can start using your time and energy doing more of the things that you love in your business. This workshop is right for you whether you’re defining your brand for the first time or are ready to reconnect and be inspired by your beloved brand. 

In this workshop you will:

  • Better understand your brand, its essential traits and values, so you can more effectively and efficiently attract the right people - customers, clients, employees, investors, etc.
  • Get clear on how to talk about your brand and its value in a powerful and authentic way, in particular to people who are new to your brand.
  • Feel more grounded and less overwhelmed because you know what topics to focus on (and which to avoid) in your social media and marketing efforts.
  • Become more focused and more confident about your brand and its ‘voice’ on social media/marketing.
  • Have what you need to better communicate your brand standard to your team and tribe. This will allow you to delegate and get the support you need in the most efficient way possible. Avoid costly, wasteful mistakes that come from folks closest to you NOT knowing your brand standard.
  • Create more joy, energy and time for your business, your brand, and your life!

You will walk away with:

  • 5-10 curated images that reflect your brand, its values, personality, perspective, and style, allowing you to consistently build brand recognition, familiarity and trust.
  • An exciting, authentic ‘elevator pitch’ that quickly and clearly communicates your brand and its value.
  • A robust written profile including the Who, What, Why, How and So What of your brand and what it stands for. Use this to guide your online content and other marketing/networking efforts.
  • 3-5 brand-relevant content topics - know what YOUR brand talks about - besides itself! And how does it say those things? What does your brand NOT talk about? What are you talking about now that is distracting? Your brand has a point of view and you will leave knowing what that is and how to tell the world.
  • Your own brand “mascot” - a fun and energizing tool you will use again and again as you clarify and strengthen your brand perspective and voice.
  • Practice and feedback on delivering your newly crafted pitch and value proposition, in a supportive and constructive environment of other small business owners just like you.
  • Completed action guide to use as a road map and reference as you move ahead with confidence - this will include clear steps for further implementing what you’ve learned and created.

LINKEDIN: THE BASICS

(Hosted on Wednesday, February 24th, 2016 at SCORE,  100 Middle Street,  Portland,  Maine 04101)

LinkedIn is a very powerful social media tool- or it can be! It can can give you access to important people, help you attract new prospects, and keep you in front of existing clients.   How can you use LinkedIn to get bigger in your business or industry?   In this workshop, Social Media Strategist Abbie McGilvery will help you build your professional network in 2016!


HASHTAGGING BRAVELY ON INSTAGRAM

(Hosted on February 17, 2016 at PelotonLabs, 795 Congress Street, Portland, Maine)

Photos are incredibly powerful for evoking emotions and telling our stories- and isn't that what "marketing" is all about?  Using photos to connect with our audiences on a more emotional, intimate level is more important now than ever before for businesses, and Instagram is an amazing tool for finding our like-minded "tribe" and sharing our images.  However, business owners still have lots of questions about what and HOW to use Instagram to its fullest potential. (What am I supposed to post here? How often? And what are all those hashtags DOING THERE?  Featured speaker Chris Cavallari will guide you through the process of learning how you can use the Instagram platform (and those pesky hashtags!) to identify your network and to tell the visual stories of your business more effectively.

YOU WILL:

  • Demystify the questions you have about Instagram
  • Discover WHY people are using Instagram to build their business
  • Create a list of brand and target hashtags for your business
  • Learn how to optimize your Instagram profile
  • Understand the language of Instagram
  • Know the role hashtags play in building your audience

GETTING BRAVER ON YOUR WEBSITE

(Hosted on January 27, 2016 at PelotonLabs, 795 Congress Street, Portland, Maine)

SEO (Search Engine Optimization) is CRUCIAL for building your online presence, increasing revenue, and growing the network of your business.  However, SEO is intimidating and confusing!  Emmie Michaud, SEO Specialist, will break SEO into manageable pieces so you can better understand your keywords, your audiences, and your brand's unique value proposition.  Join us to learn how to make changes to your website that will drive more traffic, engage visitors for longer, and keep them coming back for more!

YOU WILL:

  • Evaluate the effectiveness of the SEO on your current website
  • Better understand your audiences and how they're finding you
  • Identify your business' best keywords and build a seed keyword list
  • Practice writing meta-data for a page on your website

TELLING IMPACTFUL STORIES

(Hosted on November 18, 2015 at Goodwill Industries, Portland, Maine)

Telling your story... it's a scary concept, right? In order to build a strong marketing plan, it's crucial that business owners identify and connect on a deep level with the story behind what they do.  In today’s landscape, we have so many vehicles through which to share our stories, our values, and our work, yet many of us struggle with how, when and to whom to tell our stories.  We get tongue-tied, we’re not sure anyone is listening, and we’re not sure that what we’re saying will matter to anyone else.  It's no longer enough to simply talk about our products, events, or services- we must consistently use language and images that show our passion, portray our values, and give life to the larger story of our business.  Storytelling is an incredible tool for creating emotion and authentically connecting with our audiences on a more meaningful level.

In this hands-on, interactive workshop, Abbie McGilvery, Angie Cole, and Facilitator Leigh Tillman will help you take the time to settle into your own story, feel empowered to tell your unique story, and gain confidence in utilizing the tools available to you to share your tales and allow your voice to be heard.  We will delve into the art of conveying a message and the nuances of truly making it your own.

LEARN TO:

  • Identify your personal story and its connection to your business' success
  • Become more comfortable with the general storytelling framework
  • Simplify your story to get to the most powerful emotions, words, and phrases
  • Practice telling your story

BEING BRAVE ON FACEBOOK

(Hosted on December 9, 2015 at PelotonLabs, Portland, Maine)

Facebook is a storytelling, marketing, and customer relationship tool that can be incredibly powerful when used correctly. Social Media Strategist Abbie McGilvery along with Storytelling Gurus Angie Cole and Leigh Tillman, will give you the energy, knowledge, and confidence you need to begin to develop more effective and creative posts and campaigns, get more followers, and drive more people to your website to get the full story behind your products and services.

LEARN TO:

  • Optimize your Facebook Business Page profile
  • Grow and maintain your fan base by creating engaging content
  • Developing a page management and content creation strategy
  • Look at (and understand!) your Facebook insights
  • Use basic post scheduling/content management tools

FACEBOOK FOR SMALL BUSINESS

(Hosted on Friday, May 8, 2015 at PelotonLabs, Portland, Maine)

Facebook is a storytelling, marketing, and customer relationship tool that can be incredibly powerful when used correctly, but are your really “doing it right”? This session is for business owners and employees who have a Facebook Business Page that is being actively used, and it is ideal if you are comfortable using Facebook but really want to know how to use it to reach specific goals. This 3-hour event will give you the energy and knowledge you need to begin to develop more effective posts, get more followers, and drive more people to your website.

LEARN TO:

  • Optimize your Facebook Business Page profile
  • Grow and maintaining your fan base by creating engaging content
  • Developing a page management and content creation strategy
  • Look at (and understand!) your Facebook insights
  • Use basic post scheduling/content management tools

LINKEDIN: THE BASICS

(Hosted on Wednesday, February 4, 2015 at Foy Insurance, Scarborough, Maine)

LinkedIn is a very powerful social media tool- or it can be! It can can give you access to important people, help you attract new prospects, and keep you in front of existing clients.  How can you be using LinkedIn to “get bigger” in your business or your industry?  I will provide some helpful tips to guide you on your way.

LEARN TO:

  • Navigate the LinkedIn platform
  • Optimize your LinkedIn profile
  • Find the “right” people and LinkedIn Groups
  • Post more engaging content
  • Use the new blogging feature in an effective way

TWITTER: THE BASICS

(Hosted on Wednesday, February 18, 2015 at Running With Scissors Artist Studios, Portland, Maine)

Twitter can be overwhelming… am I right?  Holy cow, it’s hard to figure out what’s going on when you’re first starting out.   Let’s get together and hash it out (pun intended!)  I’ll help you keep it simple on Twitter.

LEARN TO:

  • Understand the purpose and language of Twitter
  • Optimize your Twitter profile
  • Learn how to decide who to talk to (and listen to)
  • Write better tweets

FACEBOOK: THE BASICS FOR BUSINESS

(Hosted on March 6, 2015 at Running With Scissors Artist Studios, Portland, Maine)

Facebook is a storytelling, marketing, and customer relationship tool that can be an incredibly powerful when used correctly, but you’ve got to know “the rules”. This workshop is for business owners and employees who want to know more about how to use Facebook more effectively. It is my hope that you will walk away with the energy and knowledge you need to begin to develop more effective posts, get more followers, and drive more people to your website.

LEARN TO:

  • Optimize your Facebook Business Page profile
  • Grow and maintaining your fan base by creating engaging content
  • Developing a page management and content creation strategy
  • Look at (and understand!) your Facebook insights

LINKEDIN: FINDING LEADS AND MAKING BETTER CONNECTIONS

(Hosted on March 25, 2015 at Running With Scissors Artist Studios, Portland, Maine)

LinkedIn is a very powerful social media tool- or it can be! It can can give you access to important people, help you attract new prospects, and keep you in front of important people. This workshop will show you how you can you be using LinkedIn to “get bigger” in your business or your industry.

LEARN TO:

  • Navigate the LinkedIn platform
  • Optimize your LinkedIn profile
  • Find the “right” people and LinkedIn Groups
  • Post more engaging content
  • Use the new blogging feature in an effective way

SOCIAL MEDIA BASICS FOR MAKERS

(Hosted on Saturday, April 25, 2015 at the Portland Public Library in Portland, Maine)

Makers @ PPL is the Library’s first Maker Fair! Come learn how to make things in the special tracks: Creative Arts, Science & Technology, Entrepreneurship, Food & Drink, and Local History, with special youth programs.


INSTAGRAM: THE BASICS

(Hosted on April 22, 2015 at Running With Scissors Artist Studio, Portland, Maine)

We all know how powerful images can be to evoke emotion- and isn’t that what marketing is all about?  This workshop is designed to teach you the basics of the Instagram platform.  I will show you how you can maximize Instagram to help you build engagement with your customers and tell the story of your business.

LEARN TO:

  • Optimize your Instagram profile
  • Understand the language of Instagram
  • Learn about the use of hashtags
  • Determine what images fit your brand/message

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